What do you see below? Anything missing? Photo by gmanviz License There are no brown M&Ms® in the jar. Don’t worry if you missed it; most people do. Unless you’re an M&Ms® fanatic, you probably don’t care about the color of this American candy icon. Indeed, the colors themselves don’t matter. What’s important is that […]
Tag Archives | usability
Technology Trap: Why Your Software Causes Customer Complaints
By Eric Olive on June 11, 2015 in Bad Decsions, Business Blunders, Technology, User Experience, users
“I can’t find it!” “Where am I?” “I can’t get back to where I was!” “I think I’m there, but I can’t see it.” There probably isn’t a single Web or smartphone user who has not uttered a similar complaint. In Material Design: Why the Floating Action Button is bad UX design author and designer […]
It’s the User Stupid: What Bill Clinton Teaches Us about User Experience
A previous post about the Study of Human Behavior opened with this powerful quote from a customer: “This is stupid!” Over the past 15 years, we’ve heard many variations on this explosive comment. Happily, most have not involved foul language. The terms people choose to express frustration matter far less than their exasperation. This is […]