Tag Archives | design thinking

Two Steps to Better Design Decisions

While the human brain is our greatest design resource, it also erects barriers in the form of cognitive bias, or brain quirks. Sadly, such brain quirks are legion and include the optimism, overconfidence, availability, and confirmation biases. The confirmation bias presents an especially difficult challenge because it causes us to seek evidence that supports our […]

When Bias Trumps Design

What do you see below? Anything missing? Photo by gmanviz License There are no brown M&Ms® in the jar. Don’t worry if you missed it; most people do. Unless you’re an M&Ms® fanatic, you probably don’t care about the color of this American candy icon. Indeed, the colors themselves don’t matter. What’s important is that […]

Anchored in Good Design

In a previous post, we outlined the anchoring and adjustment bias, the fact that an uninformative number can easily influence our judgment. In other words, we are surrounded by facts and figures meaning that we rarely make decisions in a vacuum. We must, therefore, remain cognizant of the possibility that our choices can be influenced […]

It’s the User Stupid: What Bill Clinton Teaches Us about User Experience

A previous post about the Study of Human Behavior opened with this powerful quote from a customer: “This is stupid!” Over the past 15 years, we’ve heard many variations on this explosive comment. Happily, most have not involved foul language. The terms people choose to express frustration matter far less than their exasperation. This is […]

Mangled Mental Models: How Poor UX Methodology Hurts Your Bottom Line

“What do you mean, we don’t have what we need? We have marketing profiles. That’s enough!” blurted the project manager at a large financial services company. The discussion had begun amicably but had quickly spiraled into a tense debate about the company’s most important B2B customers. As always, I felt it necessary to advocate for […]

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