Tag Archives | confirmation bias

Two Steps to Better Design Decisions

While the human brain is our greatest design resource, it also erects barriers in the form of cognitive bias, or brain quirks. Sadly, such brain quirks are legion and include the optimism, overconfidence, availability, and confirmation biases. The confirmation bias presents an especially difficult challenge because it causes us to seek evidence that supports our […]

It’s the User Stupid: What Bill Clinton Teaches Us about User Experience

A previous post about the Study of Human Behavior opened with this powerful quote from a customer: “This is stupid!” Over the past 15 years, we’ve heard many variations on this explosive comment. Happily, most have not involved foul language. The terms people choose to express frustration matter far less than their exasperation. This is […]

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