Archive | users

It’s the User Stupid: What Bill Clinton Teaches Us about User Experience

A previous post about the Study of Human Behavior opened with this powerful quote from a customer: “This is stupid!” Over the past 15 years, we’ve heard many variations on this explosive comment. Happily, most have not involved foul language. The terms people choose to express frustration matter far less than their exasperation. This is […]

Study of Human Behavior

“This is stupid!” she exclaimed in a thick, New Jersey accent. The object of this invective? A web site. The setting? A usability test in the lab. The result? Priceless. As the moderator, nothing I could ever say or do would convey the power of those three, simple words. It doesn’t get any better (or […]

Powered by WordPress. Designed by WooThemes