Archive | User Experience

When Bias Trumps Design Part 2

In When Bias Trumps Design Part 1 we used a photo of M&Ms® to show how we tend to overlook anything that is not right in front of our eyes. In the photo, the missing items were brown M&Ms®. While overlooking missing M&Ms® is hardly important, the implications for interface design are serious. Just as we […]

When Bias Trumps Design: Part 1

What do you see below? Anything missing? Photo by gmanviz License There are no brown M&Ms® in the jar. Don’t worry if you missed it; most people do. Unless you’re an M&Ms® fanatic, you probably don’t care about the color of this American candy icon. Indeed, the colors themselves don’t matter. What’s important is that […]

Anchored in Good Design

In a previous post, we outlined the anchoring and adjustment bias, the fact that an uninformative number can easily influence our judgment. In other words, we are surrounded by facts and figures meaning that we rarely make decisions in a vacuum. We must, therefore, remain cognizant of the possibility that our choices can be influenced […]

It’s the User Stupid: What Bill Clinton Teaches Us about User Experience

A previous post about the Study of Human Behavior opened with this powerful quote from a customer: “This is stupid!” Over the past 15 years, we’ve heard many variations on this explosive comment. Happily, most have not involved foul language. The terms people choose to express frustration matter far less than their exasperation. This is […]

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