Archive | uncertainty

How Risk Aversion is Killing Your Business & What to Do About It

In Risk Aversion, we explained how human biology works against us when facing tough decisions. We are hard-wired to eliminate uncertainty meaning that we tend avoid tough decisions or choose the traditional path because following this path feels safe. Taking even a small risk scares us. The consequences of succumbing to our biology are an […]

Risk Aversion

A Risk-Averse Business Climate “We’re afraid to take a chance,” replied the treasurer at a large, U.S.-based manufacturing firm. He was responding to my question about the biggest challenges he faced at work. Executives complain about a lack of fresh ideas from the front lines while employees lament the absence of bold leadership. “Where is […]

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