In Risk Aversion, we explained how human biology works against us when facing tough decisions. We are hard-wired to eliminate uncertainty meaning that we tend avoid tough decisions or choose the traditional path because following this path feels safe. Taking even a small risk scares us. The consequences of succumbing to our biology are an […]
Archive | Business Blunders
Technology Trap: Why Your Software Causes Customer Complaints
By Eric Olive on June 11, 2015 in Bad Decsions, Business Blunders, Technology, User Experience, users
“I can’t find it!” “Where am I?” “I can’t get back to where I was!” “I think I’m there, but I can’t see it.” There probably isn’t a single Web or smartphone user who has not uttered a similar complaint. In Material Design: Why the Floating Action Button is bad UX design author and designer […]
Study of Human Behavior
“This is stupid!” she exclaimed in a thick, New Jersey accent. The object of this invective? A web site. The setting? A usability test in the lab. The result? Priceless. As the moderator, nothing I could ever say or do would convey the power of those three, simple words. It doesn’t get any better (or […]