Archive | Bias

Two Steps to Better Design Decisions

While the human brain is our greatest design resource, it also erects barriers in the form of cognitive bias, or brain quirks. Sadly, such brain quirks are legion and include the optimism, overconfidence, availability, and confirmation biases. The confirmation bias presents an especially difficult challenge because it causes us to seek evidence that supports our […]

Anchored in Good Design

In a previous post, we outlined the anchoring and adjustment bias, the fact that an uninformative number can easily influence our judgment. In other words, we are surrounded by facts and figures meaning that we rarely make decisions in a vacuum. We must, therefore, remain cognizant of the possibility that our choices can be influenced […]

Decision Drivers: What Really Influences Your Decisions And Why You Should Care

Decision Drivers We are often unaware of significant and unconscious decision drivers. The five posts summarized below offer insight into the mysterious workings of the human brain and what truly drives our decisions. Are Human Decisions Eminently Rational, Hopelessly Irrational, or Neither? In this intriguing post, influence guru Robert Cialdini outlines the traditional poles in […]

Cognitive Biases—The Confirmation Bias

The confirmation bias refers to the tendency to favor information that reinforces our existing beliefs. As Andrew McVagh cleverly puts it in his post about the confirmation bias, “Did you know your brain is a yes-man, telling you only what you want to hear? He’s right, and we witness this bias in the current, highly […]

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